Apple Marketing Commission: Central Grower Consultation
January 31 @ 5:00 pm – 7:00 pm
As noted in BCFGA’s November 15, 2024, Friday File, IAF has hired Derek Sturko to facilitate industry’s consideration of the potential of a BC apple marketing commission. Derek is CEO of Inner Harbour Consulting, a former BC Deputy Minister of Agriculture, and a major participant the Ministry’s Tree Fruit Industry Stabilization Plan.
Grower Consultation Sessions:
- Jan 30 @ Oliver Community Centre (5pm-7pm)
- Jan 31 @ Lake Country (5pm-7pm)
Another opportunity being investigated is a session for growers and packers, tied to the February 12 and 13, 2025, Southern Interior Horticultural Show. Details are still being finalized.
Derek has developed a comprehensive Business Plan for a commission that will be available in English and Punjabi well in advance of those sessions. Watch for the release of the plan next week, followed soon after by the Punjabi translation.
If you have questions or comments on the process, please contact Derek, dereksturko@innerharbourconsulting.com.
