BuyBC and Canada Brand Industry Presentation and Licence Registration

BC’s Tree Fruit and Wine Grape associations are working with provincial and federal marketing teams to share no-cost marketing tools that help local producers, processors, and marketers stand out in increasingly competitive markets. On December 10, 2025, a virtual presentation will walk through how to register for the Canada Brand and BuyBC programs and how to use their logos, taglines, and digital assets to showcase your products as grown in BC and recognized for Canadian quality in markets at home and abroad.

The BuyBC logo makes it easy for shoppers to spot local, high-quality BC products at a glance, strengthening confidence in homegrown food and drink. Registered users also gain access to provincial product databases used by BC retailers, foodservice buyers and consumers, providing direct visibility to procurement teams seeking verified BC suppliers.

The Canada Brand helps global consumers recognize Canadian food and beverage products by providing a symbol of quality and promoting the diverse range of products Canada has to offer through a cohesive and modern national brand. Registered Canada Brand members have access to a variety of tools, including a right-to-bear, government-backed, Canadian label of recognition in the global marketplace, a company profile on the Canada Brand e-directory and free customized market intelligence services.

In a time of high costs and shifting trade conditions, these free marketing programs help producers and packers signal authenticity, build trust, and strengthen visibility for BC-grown products. Registration is open to all eligible producers and processors. Details and sign-up links will be provided during the December 10 session. The meeting will be recorded and available for those unable to attend.