Build a Market Entry Strategy as an Agrifood Business
Choosing a new export market and the best way to enter it can make the difference between expensive missteps and sustainable growth for agrifood businesses. Before investing time and money, it’s critical to validate demand, understand your options, and build a clear market entry plan.
Join Export Navigator and guest speakers as we walk through how to assess and validate market opportunities, develop a market entry strategy, and compare common entry approaches such as working with distributors or brokers, partnering with local companies, or pursuing direct sales. You’ll learn the pros and cons of each model and how to decide what fits your business stage and capacity.
Whether you’re exploring your first new market or refining your expansion approach, this session will provide key insights and next steps as you grow and diversify to new markets.
By the end of this session, participants will be able to:
- Understand how to identify and validate potential new markets of opportunity and how to develop a market entry strategy.
- Choose from different approaches for physically entering a new market, such as working with a distributor or partnering with a local company, and how to validate each approach.
- Learn the role of distributors in the retail space and how to work with them as an SME.
- Understand the supports available through government agencies such as the B.C. Ministry of Jobs and Economic Growth and Agriculture and Agri-Food Canada.
This session is part of a five-part series for B.C.’s agrifood businesses looking to grow and diversify into new markets. Visit exnav.co/education for more information.
